Anyone who lives and works among other cultures, regardless of your purpose for doing so, will struggle with achieving your organization’s definition of success if the cross-cultural worker doesn’t effectively understand and adapt to that particular culture.
 
According to research by the Cultural Intelligence Center (https://culturalq.com), “90% of leading executives from 68 countries said finding effective cross cultural personnel is a top management challenge.” (Source: Economist Intelligence Unit)
Culture and Success