People in individualistic countries believe that a person thrives when they have the ability to make decisions, especially when the decision personally affects them. But that is not true in some collectivistic societies, where others (normally family) may play a major role in decision making. For example, the concept of “arranged marriages,” in which the marriage is decided upon and arranged by the families of the couple, is difficult for individualists to comprehend. One culture is not better than the other…but they are different.